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Move over Unilever, local brands are driving gains
December 1, 2016
By: TOM BRANNA
Editor
Heading to India for business or pleasure? Better get to know brands such as Patanjali Ayurved and Sri Sri Ayurveda. India's beauty business is expected to grow 14%, topping $13.3 billion this year, according to Euromonitor International. But the big gains aren't coming from the biggest players like Unilever. Instead, home-grown, ayurvedic-based brands that are fronted by gurus such as Baba Ramdev, Ravi Shankar and Gurmeet Ram Rahim Singh, are growing at a faster pace than long-time ma...
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